Building Strategic MTI Success—Google: A Pattern of Success

MULTIPLE CHOICE

     1.   Google was founded in ____.

a.
1962
b.
1976
c.
1984
d.
1996
e.
1999

ANS:  D                    PTS:   1

     2.   What percentage of profits come from Google’s advertising arm?

a.
52
b.
67
c.
79
d.
88
e.
97

ANS:  E                    PTS:   1

     3.   The R&D budget of Google makes up ____ percent of its revenue.

a.
5
b.
9
c.
14
d.
19
e.
26

ANS:  C                    PTS:   1

     4.   Google remains competitive in R&D for several reasons, one of them being:

a.
Outsourcing the R&D to specialized firms
b.
Allowing engineers to pursue ideas that interest them for 20% of each week
c.
Strict guidelines by which engineers are to follow
d.
Creating incentives for staying on task regarded important by management
e.
None of these choices

ANS:  B                    PTS:   1

     5.   Google’s primary source of profit comes from:

a.
Advertising
b.
Licensing their search engine
c.
Selling proprietary software to consumers
d.
Investments in the technology industry
e.
None of these choices

ANS:  A                    PTS:   1