BUS 485 Topic 8 DQ 2

Why are innovation and entrepreneurial spirit important to market entry or market expansion? Give examples.

Why are innovation and entrepreneurial spirit important to market entry or market expansion? Give examples

Innovation and entrepreneurial spirit is important to market entry to market expansion because innovation and the spirit are the first steps to becoming an entrepreneur and entrepreneurs are the part of an industry that create products and services in order to make profits or help communities. As the author of a Forbes article mentions following, “To have an entrepreneurial spirit, you need people who think anything is possible and have the tenacity to accomplish it” you need to have this in a market to gain expansion or new business without innovation you can’t proceed to better creations. Simple things like Velcro came around because of innovators and entrepreneurs.

http://www.forbes.com/sites/jacquelynsmith/2013/10/22/how-to-keep-your-entrepreneurial-spirit-alive-as-the-company-you-work-for-grows/#21ebae2c1928