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AMP 425 Week 6 Marketing and Distribution Channel Letter

1501 Leyte Rd
Coronado, CA 92118

Mr. Mike Hopkins

CEO Hulu, LLC Web Solutions

2500 Broadway

Santa Monica, CA 90404

Dear Mr. Hopkins

We, “Motivators – Excellent Educators” are all about online excelling the internet education industry.  We have a breaking new development in a new App for a mobile application for the PSAT/NMSQT (Preliminary Scholastic Aptitude test/National Merit Scholarship Qualifying test) applicants that will help these students practice the preparatory tests while they are out and away from a computer or their books.  This mobile app will be android based and Apple friendly. It will contain a quarry of over 5,000 questions in each category of the different categories that are being tested on.  This app will have inbuilt technology to gather practice test results attempted by students and will show the different levels of progress in a spreadsheet.  We want to market this mobile app to all PSAT/NMSQT applicants coming November 2015 exam and are looking forward to hire you to market our product online.

We have gone over your certifications and are assured that you can help us manage our marketing labors.  We acknowledge that without the online existence and infiltration in social media, marketing of product would be null and void.  Consequently, we are looking to penetrate the different social networks such as Facebook, Google+, and Twitter. These should be about to increase our online presence.  With this being said, we expect you to design and create for us a full-bodied website, with an emphasis on social networks in particular Facebook, Google+ and Twitter to help us gain over millions of downloads within the next few months.  The type of students looking for PSAT/NMSQT are fresh high school graduates, hence, it will be vital that we look for advertising on the website of all the different high schools in the world.  We would also be looking to include with PSAT/NMSQT different private coaching institutions where many of students go for PSAT/NMSQT to prepare exclusively for the tests.  We have an opening budget of $5 Million to be applied on the marketing of this app which can further be tripled based on feedback and the results.  We expect you to start working on this as soon as possible seeing as how we are crunched for time.

In case you have any questions or concerns, please feel free to call us at +619-537-0076.  Once again, it is impeditive to remind you that time is running short as the PSAT/NMSQT exam date is set and our marketing activities must be completed by mid  August 2015 if we are preparing for the November 2015 exam. 

Sincerely,

Tracey Vest

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Written by Homework Lance

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