MKT 445: Marketing Research and Reporting

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Description

MKT 445: Marketing Research and Reporting

 

 

 

 

Data Analysis

 

 

Data Analysis

 

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Data Editing Techniques

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Level 2 Heading

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Level 3 Heading 

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Level 4 headingAdd level-4 and lower headings as required.

Level 5 heading.  Add level-5 heading as required. Copy and paste level 2-5 headers for subsequent sections of your paper as needed.

Results

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Generalizations

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Differences

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Relationships

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References

Author A. A. (2017). Full title of work, with only first or proper nouns capitalized. Title of Periodical, 6(1). 125-133. https://doi.org/000000000/xxxxxxxxxx

Burns A. C., & Bush R. F. (2012). Basic marketing research: Using Microsoft Excel data analysis (3rd ed.). Pearson Education, Inc.

 

 

 

Appendix

Survey Data Results and Analysis

Table 1

Results and Analysis from Question 1

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 2

Results and Analysis from Question 2

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 3

Results and Analysis from Question 3

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 4

Results and Analysis from Question 4

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 5

Results and Analysis from Question 5

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 6

Results and Analysis from Question 6

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 7

Results and Analysis from Question 7

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 8

Results and Analysis from Question 8

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 9

Results and Analysis from Question 9

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Table 10

Results and Analysis from Question 10

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Note. Data collected and compiled by author, analyzed using Microsoft Excel.

 

Question Response Distribution: Adjust  Response Count Logically
Question with 2 Responses (Your Question Here) Highlight the Responses and Frequencies, then slect the Insert Tab > Charts and select a chart. This will allow you to create and customize a graphic image you can use in your paper (copy the chart as an image to insert into your paper).
Insert Your Question Responses Below Count Frequency
Response 1 255 66.41%
Response 2 129 33.59%
Totals: 384 100.00%
Question with 3 Responses (Your Question Here)
Insert Your Question Responses Below Count Frequency
Response 1 101 26.30%
Response 2 161 41.93%
Response 3 122 31.77%
Totals: 384 100.00%
Question with 4 Responses (Your Question Here)
Insert Your Question Responses Below Count Frequency
Response 1 82 21.35%
Response 2 98 25.52%
Response 3 116 30.21%
Response 4 88 22.92%
Totals: 384 100.00%
Question with 5 Responses (Your Question Here)
Insert Your Question Responses Below Count Frequency
Response 1 63 16.41%
Response 2 65 16.93%
Response 3 143 37.24%
Response 4 72 18.75%
Response 5 41 10.68%
Totals: 384 100.00%
Question with 6 Responses (Your Question Here)
Insert Your Question Responses Below Count Frequency
Response 1 84 21.88%
Response 2 127 33.07%
Response 3 90 23.44%
Response 4 42 10.94%
Response 5 32 8.33%
Response 6 9 2.34%
Totals: 384 100.00%