MKT/446 Search Engine Optimization

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MKT/446 Search Engine Optimization


This course will provide students with the tools to apply concepts used in search engine optimization. After completion of this course, students will be able to perform a competitive analysis, create a keyword strategy, design a website architecture, create a page-level strategy, develop a content and social media strategy to enhance a website’s ability to be found, and identify techniques and tools that enhance search results across user interfaces.





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