MKT 504 Upper Iowa University Management Paper
Case 1: Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions. Laszlo, Chris; Chandrachud, Anshuman; Ghatge, Indrajeet. Case No. 9B12M035. Published 5/9/2012, Revised 4/18/2012. Richard Ivey School of Business, 2011. (14 pages).
·Synthesize the integration of marketing theories and process development to achieve competitive advantage
·Analyze marketing and operations functions to establish a value-creation system