MKT/544 Integrated Marketing Communications

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Description

MKT/544 Integrated Marketing Communications

This course prepares students to apply integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools build brand value. Topics include advertising, promotions, public relations, sales, and direct marketing.

Prerequisites

This graduate level course requires proof of completion of a Bachelor’s degree. Be prepared to provide documentation during the checkout process.

 

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