MKT/562 Advanced International Marketing

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Description

MKT/562 Advanced International Marketing

 

This course prepares students to develop and manage a marketing strategy in an international business environment. Students evaluate case studies of previous product launches and current research to create a launch strategy for a specific country. Topics include distribution systems, socio-cultural perspectives, business customs, product and service adaptations, and pricing issues.

Prerequisites

This graduate level course requires proof of completion of a Bachelor’s degree. Be prepared to provide documentation during the checkout process.

 

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