MKT/711 Marketing and Managing the Customer Relationship

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MKT/711 Marketing and Managing the Customer Relationship


In this course, students develop models for economically viable businesses using both traditional tools and technology as marketing enablers. Topics include evaluating and summarizing the economic and societal factors, including ethics, that contribute to the success of a marketing strategy in a competitive environment. Outcomes include developing a strategic marketing plan and creating solutions and recommendations for global and entrepreneurial business marketing.


This doctorate level course requires proof of completion of a Master’s degree. Be prepared to provide documentation during the checkout process.



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