BADM 634 University of the Cumberlands The Related Santa Clara Project
Business Case/Elevator Pitch Exercise
Complete an internet search to identify an article that discusses, in-depth, a specific project. This article can be from a newspaper or other media source. Provide a brief overview of the project and then explain how the project specifically fits the four (4) elements of the Kloppenborg definition. (You will be using this project throughout the course to complete future exercises so be sure that you identify a project that is well documented)
Do not use the California High Speed Rail or SoFi Stadium project. These have been covered significantly in past courses.
Complete additional research on this project to ensure that you have a good understanding of the scope of the project. Using exactly one hundred (100) words you will provide a business case for the Project you selected.
The business case generally includes both why the project is needed and an estimate of costs and benefits. Also, it needs to provide specific scope elements to allow the reader to “picture” the project in their head. This includes items such as budget, size, time frame, and other specific and measurable elements of the project.
Instructions are provided within the template. Type your assignment into this template and submit.
Exercise will be completed using the attached template.