DeVry BUSN 319 Marketing Product Description

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DeVry BUSN 319 Marketing Product Description

 

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

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The deliverable for Week 1 is to write a two-page description of your product, including the following.

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  • Information about ownership and company structure
  • A description of product
  • A mission statement
  • Marketing goals
  • Who a typical customer might be.

I would like the business to be a health spa where they provide massage, skin services, manicure, pedicures etc.