DeVry BUSN 319 Week 4 Ripes Café Marketing Plan

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DeVry BUSN 319 Week 4 Ripes Café Marketing Plan

 

WEEK 4: DRAFT MARKETING PLAN

 

Draft Marketing Plan will be evaluated as follows.At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline  (Links to an external site.)from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft. If you complete an excellent complete draft during week four that needs no major editing then you might be able to coast the rest of the course!  We will see but try your best to do a great job on your rough draft.

 

BUSN319 MARKETING PLAN OUTLINE

 

 

  1. Cover Page

 

  1. Marketing Plan for organization/company name:
  2. Proposed by:
  3. Submitted to:
  4. Date:

 

  1. Table of Contents Suggested number of pages

 

1... Executive Summary…………………………………………………………………………………………. 1.0

2... Company Description……………………………………………………………………………………….. 0.5

3... Strategic Focus and Plan…………………………………………………………………………………… 1.0

  1. Mission/Vision Statements
  2. Goals
  3. Core Competency and Sustainable Competitive Advantage

4... Situation Analysis……………………………………………………………………………………………… 1.0

  1. SWOT analysis
  • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
  • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
  1. Industry Analysis
  2. Competitor Analysis
  3. Customer Analysis

5... Market-Product Focus………………………………………………………………………………………. 2.0

  1. Marketing and Product Objectives
  2. Target Markets
  3. Points of Difference
  4. Positioning

6... Marketing Program…………………………………………………………………………………………… 2.0

  1. Product Strategy
  2. Price Strategy

            (i) Break-even Analysis

  1. Promotion Strategy
  2. Place (Distribution) Strategy

7... Financial Data and Projections…………………………………………………………………………… 1.0

  1. Past Sales Revenues
  2. Five-Year Projections

8... Organizational Structure……………………………………………………………………………………. 0.5

9... Implementation…………………………………………………………………………………………………. 1.0

10... Evaluation and Control………………………………………………………………………………………. 0.5

 

  1. References