GCU ENT 436 Business Model Canvas
The purpose of this assignment is to create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems. This individual assignment is based on the group decision to move forward with a viable hypothesis from the Topic 2 CLC assignment. Expand upon the hypothesis to create an improved hypothesis, based upon at least five sources. Build out each portion in the lean business model canvas. Be sure to include your time and potential expenses within Key Partners, Key Activities, and Key Resources. Based on your individual hypothesis and developed persona that was pitched to the group, develop a summary of your canvas model for submission and feedback.
Within your 500-750 word summary of the business model canvas, include research from at least five sources. Your final deliverable in Topic 7 will contain both a PDF of the business model canvas and a Word document summary. For this assignment, you will only create your draft Word document, which will contain a summary of your business model canvas. Within the summary, include your ideas for key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams. Your summary will receive peer feedback in Topic 6.