JWI 540 Changing the Game Essay

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JWI 540 Changing the Game Essay

 

Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack” (Chapter 11).

  • Using the company you selected for your course project(McDonald’s), identify a potential game-changing move that you believe will create a sustainable competitive advantage.
  • Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition.
  • Explain which of the three positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.