JWI 540 Changing the Game Essay
Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack” (Chapter 11).
- Using the company you selected for your course project(McDonald’s), identify a potential game-changing move that you believe will create a sustainable competitive advantage.
- Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition.
- Explain which of the three positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.