MGT 400 TUAGC Logistics Management Customer Service Perspectives in Logistics Essay
For this assignment, you will research a large global transportation company, write a paper that discusses how customer service supports logistics and supply chain management, and then analyze how this relationship contributes to a company’s competitive advantage in the global marketplace.
In your paper,
- Select one transportation company from the list of the World’s Largest Transportation Companies (Links to an external site.), published by Forbes. I will post the link to the list below.
- Explain how your chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service. (The company’s website and annual report are often good starting points for your research.)
- Assess how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service with at least two of the four dimensions. Provide two to three examples of how other companies have already done so to support your assessment.
The Measuring Customer Service paper
- Must be 600 to 900 words in length (not including title and references pages), double-spaced, and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.). Contextual (Level One) headings must be used to organize your paper and your thoughts.
- Must address the topic of the paper with critical thought.
- Must include and integrate supporting information and reasoning from at least one scholarly, peer-reviewed, or credible business source from the Ashford Library in addition to the textbook. Course text is below
- Murphy, P. R., & Knemeyer, A. M. (2018). Contemporary Logistics (12th ed.).
- Must document all sources in APA style, as outlined in the Ashford Writing Center.