STR 581 American Airlines Financial Strategic Analysis Paper

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STR 581 American Airlines Financial Strategic Analysis Paper

 

Look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

 

Review Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

  • University Library > Databases > B > Business Source Complete
  • University Library > Databases > E > EDGAR
  • University Library > Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

  • Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
  • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
  • Create a plan to implement the strategies you selected.

Include APA-formatted, in-text citations, and a reference page with at least 3 sources.

Rubric: Also – Published in the Announcements!!!

Week#5 – Rubric Implementation Plans

COMPANY in DIRE Straits –

Criteria Individual Assessment –

1. Evaluation of the company’s current financial plan and recommendations for improvement – 30% of total grade = 30 points

2. Strategies for achieving sustainable competitive advantage -30% of total grade = 30 points

3. Plan to implement the selected strategies – 30% of total grade = 30 points

4. Mechanics & grammar – 5% of total grade = 5 points (Syntax)

5. Information literacy – 5% of total grade (References) = 5 points (reference sources)

TOTAL POINTS = 100 points TOTAL POINTS /100 points