American Intercontinental University What is Marketing Management Discussion

American Intercontinental University What is Marketing Management Discussion


A marketing manager must evaluate competition and access internal metrics to keep the company on track. Think about a company that you purchase products from regularly. Reflect upon the target market and the marketing strategy that this company is using.


For this assignment, do the following:


Discuss whether you believe the company’s marketing strategy is effective with that target market. Include your rationale in your post.

As marketing manager, what would you suggest be added or taken away from this strategy?

When replying to other students, reflect on your experience at the company and your perceived value of the product or service. Compare your company strategy with your classmates.


In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.


For assistance with your assignment, please use your text, Web resources, and all course materials.


Discussion Board Reminders:


Must have three posts: A Main Post and two replies to peers.

First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week.

Second and third post: Must be posted on a different day from the first post.



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