DAT 565 Competitive Analysis of the Fast Food Industry

DAT 565 Competitive Analysis of the Fast Food Industry


One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan. (See attached previous assignment for the proposed organization)



Write a 525-word report that includes the following sections:


Section 1: Business overview, mission, and vision

Section 2: A Market analysis that includes the following components:

Market overview/needs analysis

Target market

Competitive analysis

Value proposition

Section 3: Recommendation



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