DeVry University Marketing and Consumer Behavior Coffe Shop Analysis Discussion
Visit the U.S. Census website at www.census.gov (Links to an external site.).You will search for Census information that will help you to estimate the size of the market for your Course Project product. First please name the product or service for which you plan to write your marketing plan. Describe the demographics (10-15 year age range, geographic location, gender of the primary purchase decision maker, primary buyers’ household income range, education, marital status and life-cycle stage) of your potential target buyers. WATCH: TARGET AUDIENCE VIDEO (Links to an external site.)
Example:
Location: Philadelphia, PA (can be by zip code if the target is small)
Product: Old Spice Deodorant
Gender: Women
Role: Wives
Education: High School/Some College
Age: 30 to 45 years old
Marital Status: Married
Household income: $50,000- to $100,000 per year
Census count: How many of these target buyers live in Philadelphia? Welcome to week two. Please post a 100 word, 5 to 8 sentence answer to my opening question as your first post this week by or before Wednesday.