Image Oriented Advertising Discussion and Presentation

Image Oriented Advertising Discussion and Presentation


Book Reading: Chapters 7, 8, 14, & 15




Each week, you will create an ad, based on a theory or approach to persuasion covered during that week reading chapters. And each week, you will create a different ad for that same product/cause using a different form of persuasion based on what we are learning for that particular week. The goal is to learn different ways to persuade an audience regarding the same cause or product.


Assignment 3: Persuade them to buy it or buy into it!


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