JWI 540 Strategic Options Assessment and Recommendation

JWI 540 Strategic Options Assessment and Recommendation


Instructions for Assignment 2


Your objective is to create a game-winning move, not just evaluate other people’s moves. For this assignment, do NOT recommend a move that is identical or very similar to a real-life move made by your company. For example, don’t recommend that Tesla/Apple/Google/Uber/etc. invest in self-driving car technology or recommend that CVS acquire Aetna as those are all in the public domain. Instead, recommend a move that is novel and innovative for your company.


Craft your second executive brief to include the following:


An opening paragraph summarizing the purpose and content of the brief.

Rank Order Your Three Top Moves: Review the applicability and attractiveness of each of the 7 common winning moves (from the Week 6 Lecture Notes) for your organization and your competitive situation in your chosen playing field. List your top three most attractive moves in order from most attractive to least attractive.

Detail your Recommended Move: For your most attractive move, provide details about what you would recommend as a part this move. For example, if you chose acquisition, who might you buy? If you chose geographic expansion, where would you expand? If you chose discontinuous innovation, what would the innovation be? Explain why you think it will generate financially attractive growth (which includes both incremental revenue growth and commensurate incremental profit growth).

Alignment of the Move to Organizational Strength and Weakness. How does this move address your key strength/weakness identified in your playing field assessment from Assignment 1?

Required Investments. Most strategic initiatives require an investment of resources and money. What are some significant investments that would be necessary to implement this move? Note, we are not looking for dollar figures; instead, we are looking for the key categories of investments such as hiring people, investing in new capabilities, building new manufacturing plants, etc.

Risks and Risk Mitigation. Most game-changing moves are bold initiatives and have risks that need to be considered. What are the most significant risks and what is your recommended risk-mitigation plan?

Competitive Response: How do you think the competition will react to your move?

Concluding statement. Conclude with a brief a summary of your game-winning move and conclusions on the above topics. Consider how the move effectively balances investments and risks. How will the move position your company against the competition?

References: Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are allowable if additional supplemental information is needed for the brief.

Formatting and Submission Requirements


The executive brief submission should be 2 to 3 pages (not including the cover page or appendixes/references page).

Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.

Include a cover page containing the title of the assignment, your name, professor’s name, and the course title and date.

Include a references page at the end documenting sources and citations used. You must cite three or more current sources.

Use headings to identify main topics and subtopics.

You are welcome to include charts, tables, and graphs in-text or in an appendix.

Develop and support your research with facts and in-text citations, appendixes, and references.



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