MKT 462 Topic 2 Audience Personas

MKT 462 Topic 2 Audience Personas


The purpose of this assignment is to demonstrate how defining market segmentation using personas strengthens targeting within a digital marketing campaign.




Using what you learned from the topic Resources, complete the “Audience Personas” template by using the data from the “Instagram Demographic Analysis” (Followers of: @ nike) document, located in the Topic 2 Resource, to create two unique personas for Lopes Active Apparel Co., a company that offers fitness training apparel for men and women who engage in high intensity activities.




When developing your personas, focus on the following sections of the Nike “Instagram Demographic Analysis”:




Page 3: Basic Demographics

Page 5: Location Summary

Page 13: Education

Page 14: Work Summary

Page 24: Likes and Interests

Your personas should be based on the data you find on those pages.


APA style is not required, but solid academic writing is expected.


This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.


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