MKT 504 Upper Iowa University Management Paper

MKT 504 Upper Iowa University Management Paper


Case 1: Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions. Laszlo, Chris; Chandrachud, Anshuman; Ghatge, Indrajeet. Case No. 9B12M035. Published 5/9/2012, Revised 4/18/2012. Richard Ivey School of Business, 2011. (14 pages).


Course Objectives:


  • Synthesize the integration of marketing theories and process development to achieve competitive advantage


  • Analyze marketing and operations functions to establish a value-creation system



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