University of the Cumberlands Advertising Resources Paper

University of the Cumberlands Advertising Resources Paper


Advertising Resources:


Internal Recruitment


Print Advertising (Local media, National publications)


Social Media (LinkedIn, Twitter, Facebook, Instagram, etc.)

Job Fairs

Professional Conferences

Internet Sources (monster, indeed, careerbuilder, etc.)

Universities & Colleges

Search Firm

Answer the following questions for each resource:

What are the pros and cons for each of each advertising resources.

As the recruitment officer, what do you need to do to prepare for each resource? (ie. For a job fair you would need a table presentation, information pieces – what are those?, swag)


Do you feel you would yield the needed results from this resource? Would this resource provide an ROI?


In the current industry that you work which of these resources are most often used or seems to be the most beneficial?



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