University of the Cumberlands Advertising Resources Paper
Advertising Resources:
Internal Recruitment
Print Advertising (Local media, National publications)
Social Media (LinkedIn, Twitter, Facebook, Instagram, etc.)
Job Fairs
Professional Conferences
Internet Sources (monster, indeed, careerbuilder, etc.)
Universities & Colleges
Search Firm
Answer the following questions for each resource:
What are the pros and cons for each of each advertising resources.
As the recruitment officer, what do you need to do to prepare for each resource? (ie. For a job fair you would need a table presentation, information pieces – what are those?, swag)
Do you feel you would yield the needed results from this resource? Would this resource provide an ROI?
In the current industry that you work which of these resources are most often used or seems to be the most beneficial?