Description
BUSN 319 Week 4 Ripes Café Marketing Plan
Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.)from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft. If you complete an excellent complete draft during week four that needs no major editing then you might be able to coast the rest of the course! We will see but try your best to do a great job on your rough draft.
BUSN319 MARKETING PLAN OUTLINE
Cover Page
Marketing Plan for organization/company name:
Proposed by:
Submitted to:
Date:
Table of Contents Suggested number of pages
1… Executive Summary…………………………………………………………………………………………. 1.0
2… Company Description……………………………………………………………………………………….. 0.5
3… Strategic Focus and Plan…………………………………………………………………………………… 1.0
Mission/Vision Statements
Goals
Core Competency and Sustainable Competitive Advantage
4… Situation Analysis……………………………………………………………………………………………… 1.0
SWOT analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
Industry Analysis
Competitor Analysis
Customer Analysis
5… Market-Product Focus………………………………………………………………………………………. 2.0
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
6… Marketing Program…………………………………………………………………………………………… 2.0
Product Strategy
Price Strategy
(i) Break-even Analysis
Promotion Strategy
Place (Distribution) Strategy
7… Financial Data and Projections…………………………………………………………………………… 1.0
Past Sales Revenues
Five-Year Projections
8… Organizational Structure……………………………………………………………………………………. 0.5
9… Implementation…………………………………………………………………………………………………. 1.0
10… Evaluation and Control………………………………………………………………………………………. 0.5
References