Description
Keyword Research for SEO and Online Advertising
The purpose of this assignment is to utilize keywords effectively to help a website rank organically and perform optimally in online advertising.
Think about Lopes Active Apparel Co., the fitness training apparel for men and women who engage in high intensity activities, from the Topic 2 assignment.
Develop a list of 20 potential keywords the organization could target in search engine optimization and online advertising. Utilize the keyword research tools located in the topic Resources to help you compile your list. Be sure to include the monthly search volume for each keyword.
In a Word document, provide a table with two columns: one column for the keywords and one column for the search volume. In addition, provide a 350-500-word summary explanation of the following:
Explain what factors were considered in the selection of the keywords to ensure that the website would rank organically in search engines and perform optimally in online advertising to reach the target customer. In your explanation, be sure to reference your personas from Topic 2.
Explain how the keywords are relevant to the mobile user. Based on your keyword list, which ones are most likely to be used by mobile users and why? How does mobile usage influence SEO and online advertising strategies?
This Assignment Uses A Rubric.
RUBRIC
Twenty Keywords
Criteria Description
Twenty keywords the organization could target in search engine optimization and online advertising are provided.
Table
Criteria Description
A table with two columns: one column for the keywords and one column for the search volume is included.
Justification
Criteria Description
-Justification for keyword selections and explanation of selection factors, including substantial relevant supporting details, refer to Personas from the Topic 2 assignment.
-Factors that were considered in selection of the keywords to ensure that the website will rank organically in search engines and perform optimally in online advertising to reach the target customer is extremely thorough and includes substantial relevant supporting details. Personas from the Topic 2 assignment are referenced.
Keywork Relevancy to the Mobile User
Criteria Description
How keywords are relevant to the mobile user is explained, including which keywords are most likely to be used by mobile users and how mobile usage influences SEO and online advertising strategies.
A thorough explanation of how the keywords are relevant to the mobile user is included. A comprehensive explanation describes which keywords are most likely to be used by mobile users and how mobile usage influences SEO and online advertising strategies.
Mechanics of Writing
Criteria Description
Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.
-No mechanical errors are present. Appropriate language choice and sentence structure are used throughout.