Description
MKT 445: Marketing Research and Reporting
Data Analysis
Data Analysis
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Data Editing Techniques
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Level 2 Heading
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Level 3 Heading
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Level 4 heading. Add level-4 and lower headings as required.
Level 5 heading. Add level-5 heading as required. Copy and paste level 2-5 headers for subsequent sections of your paper as needed.
Results
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Generalizations
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Differences
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Relationships
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References
Author A. A. (2017). Full title of work, with only first or proper nouns capitalized. Title of Periodical, 6(1). 125-133. https://doi.org/000000000/xxxxxxxxxx
Burns A. C., & Bush R. F. (2012). Basic marketing research: Using Microsoft Excel data analysis (3rd ed.). Pearson Education, Inc.
Appendix
Survey Data Results and Analysis
Table 1
Results and Analysis from Question 1
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 2
Results and Analysis from Question 2
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 3
Results and Analysis from Question 3
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 4
Results and Analysis from Question 4
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 5
Results and Analysis from Question 5
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 6
Results and Analysis from Question 6
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 7
Results and Analysis from Question 7
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 8
Results and Analysis from Question 8
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 9
Results and Analysis from Question 9
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
Table 10
Results and Analysis from Question 10
<insert table>
Note. Data collected and compiled by author, analyzed using Microsoft Excel.
| Question Response Distribution: Adjust Response Count Logically | ||||||||
| Question with 2 Responses (Your Question Here) | Highlight the Responses and Frequencies, then slect the Insert Tab > Charts and select a chart. This will allow you to create and customize a graphic image you can use in your paper (copy the chart as an image to insert into your paper). | |||||||
| Insert Your Question Responses Below | Count | Frequency | ||||||
| Response 1 | 255 | 66.41% | ||||||
| Response 2 | 129 | 33.59% | ||||||
| Totals: | 384 | 100.00% | ||||||
| Question with 3 Responses (Your Question Here) | ||||||||
| Insert Your Question Responses Below | Count | Frequency | ||||||
| Response 1 | 101 | 26.30% | ||||||
| Response 2 | 161 | 41.93% | ||||||
| Response 3 | 122 | 31.77% | ||||||
| Totals: | 384 | 100.00% | ||||||
| Question with 4 Responses (Your Question Here) | ||||||||
| Insert Your Question Responses Below | Count | Frequency | ||||||
| Response 1 | 82 | 21.35% | ||||||
| Response 2 | 98 | 25.52% | ||||||
| Response 3 | 116 | 30.21% | ||||||
| Response 4 | 88 | 22.92% | ||||||
| Totals: | 384 | 100.00% | ||||||
| Question with 5 Responses (Your Question Here) | ||||||||
| Insert Your Question Responses Below | Count | Frequency | ||||||
| Response 1 | 63 | 16.41% | ||||||
| Response 2 | 65 | 16.93% | ||||||
| Response 3 | 143 | 37.24% | ||||||
| Response 4 | 72 | 18.75% | ||||||
| Response 5 | 41 | 10.68% | ||||||
| Totals: | 384 | 100.00% | ||||||
| Question with 6 Responses (Your Question Here) | ||||||||
| Insert Your Question Responses Below | Count | Frequency | ||||||
| Response 1 | 84 | 21.88% | ||||||
| Response 2 | 127 | 33.07% | ||||||
| Response 3 | 90 | 23.44% | ||||||
| Response 4 | 42 | 10.94% | ||||||
| Response 5 | 32 | 8.33% | ||||||
| Response 6 | 9 | 2.34% | ||||||
| Totals: | 384 | 100.00% | ||||||