The Future of Purpose-Driven Branding ebook by David Aaker

The Future of Purpose-Driven Branding ebook by David Aaker – Rakuten

Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing market
Explains how employees and customers demand visible activism from companies that invest in social development
Outlines how signature social programs provide focused branding that communicates with customers, impacts communities, and advances a business
Depicts how a business can differentiate their approach from the norm in order to stand out
Describes how social programs can advance a business by updating their image and energy, as well as establishing greater brand loyalty

Product description

Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing market
Explains how employees and customers demand visible activism from companies that invest in social development
Outlines how signature social programs provide focused branding that communicates with customers, impacts communities, and advances a business
Depicts how a business can differentiate their approach from the norm in order to stand out
Describes how social programs can advance a business by updating their image and energy, as well as establishing greater brand loyalty

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