- Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing market
- Explains how employees and customers demand visible activism from companies that invest in social development
- Outlines how signature social programs provide focused branding that communicates with customers, impacts communities, and advances a business
- Depicts how a business can differentiate their approach from the norm in order to stand out
- Describes how social programs can advance a business by updating their image and energy, as well as establishing greater brand loyalty
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