- Offers an essential approach to sales for business professionals (1 out of every 8 people who walk the planet are in some type of sales job or role)
- Explains the changing sales landscape online, accounting for new buyer behaviors and marketing strategies
- Informs salespeople of why outdated techniques that no longer work in today’s market
- Demonstrates how to prevent objections and stalls to sales by examining the source of these issues
- Addresses and updates the “ABC’s of Closing” with the “ABD’s of Selling” (Always Be Disarming)
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