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Know the Audience

This particular situation relates a heart wrenching news story about 33 miners in Chile whose lives were held within the balance of time (Weik, 2010). In explaining this story, one of the most important factors relates to the feelings and emotions within the information to be provided. The story will gear at considerations and assessing the target audience. The audience in this situation will be family, company employees, community members, and anyone active in current events. Without regard to those directly affected by the information, the message will hold details that include the answers to who, what, where, when, and why. Persuasion will take precedence in this article to focus on known facts to lure in an audience. The information with family and company employees directly affected by any action will need to provide more extensive details.

Steering clear of logical fallacies is an imperative goal when directing information to family and company employees. An easy escape with a fallacy will place blame, but facing the questions as a result will cause disarray and added concern. The needs of the family and company employees will focus on the information within the message and will hold a level of confidentiality. An added focus is to persuade the audience by reaffirming policies in place including safety investigations to protect against future events. The focus will instill a calming attitude associated to the pathos persuasion approach (Cheeseboro, O’Connor, & Rios, 2010). The pathos approach attempts “to evoke emotions like compassion, enthusiasm, concern” (Cheeseboro, O’Connor, & Rios, 2010, p. 280). Too many emotions will be present to include this information within the message to family and company employees. The more logical approach would include vital information relating directly to the events as they occurred as well as the process the company will follow for a search and rescue or a search and recovery.