MGT 465 Complete Course Material
MGT 465 Complete Course Material
Briefly describe an entrepreneur. How does an entrepreneur recognize opportunity to start his or her own business? Provide an example.
Describe the six factors of a competitive advantage. Should customers be a focus of the company becoming successful? If so, why?
What factors are involved when determining how entrepreneurs define their unit of sale? Why should the entrepreneur not reveal the costs of their product or service to customers?
Why is market segmentation important when locating your target customers? To what market segments do you as a consumer belong? What strategies are used to appeal to your segment?
Explain the effectiveness of using break-even analysis in your marketing plan. Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.
Explain why positioning your product or service is important. Describe at least five principles of selling that you plan to use in your business.
What are the three rules for cash management? Why is it important to complete a monthly cash flow statement?
Determine the variable costs taken into account when starting up a small business. What are some potential sources for the initial funding of start-up ventures?
What three things must be measured to obtain the ROI for a small business? Why do investors normally refer to ROI as wealth versus actual cash?
MGT 465 Week 3 Learning Team Instructions Case Study
List and describe leaders within your organization that you admire. What characteristics do they possess that enable them to have success in their industry? How can you apply these attributes to your business?
What are the elements of intellectual property? How do rules regarding intellectual property affect the small business owner?
MGT 465 Week 5
