BSA 310 McBride Financial Services Paper
McBride Financial Services will be gathering information for its company to be able to provide low cost mortgage services for its customers. To be able to do this McBride is going to have to come up with a strong marketing plan. The marketing plan will entice the customers to utilize McBride’s services over another company. A marketing plan is a step-by-step process and will take some solid research to be successful. I will cover several things in this paper.
- What market research will I purpose?
- What types of media will be used?
- What are the target markets?
- What are McBride’s considerations to conduct business on the web?
Marketing Research
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