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Government Regulatory Agencies and Impact on Consumer Choices Outline

1. I. Introduction
   1. What an regulatory agency is
   2. What the possible impact is on consumers
   3. The regulatory agency that will be covered in this paper
   4. The DDMAC’s Mission
   5. What DDMAC Does
   6. Why we chose it

1. II. The Identity of the regulatory agency
   1. The FDA Division of Drug Marketing, Advertising, and Communications (DDMAC)
   2. DDMAC is branch of the Food and Drug Agency (FDA).
   3. Responsible for reviewing prescription drug advertising and promotional labeling.
   4. They engage in a variety of tasks to perform their responsibility
      1. i. Providing written comments to pharmaceutical sponsors

1. ii. Reviewing complaints about alleged promotional violations

1. iii. Comparing the product labeling and promotional materials

1. iv. Traveling to major medical meetings and pharmaceutical conventions

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